I randomly came across an online article from Reader’s Digest that suggested data linking your perfume choice to personality. I admit that I’m a sucker for this type of stuff if I’m caught in a moment when I need a quick escape. They’re almost always guaranteed a cackle. The article was based … Read more
Introduction Remember when fragrances were only associated with upper crust society? Well, me neither. But there was a time, a long time ago, when the use of perfumes was associated only with aristocracy and the upper classes, most likely because of how expensive perfumes were. Way back when, the fragrance production process required a … Read more
Yes its true. Kim Kardashian’s newest perfumes earned a cool $10 million the first day of its launch and it was largely due to Instagram marketing. No billboard ads, expensive launch parties, or samples tucked inside of the latest glossy magazines were needed. It was all in the KKW brand and no one had even … Read more