American beauty brand Fresh, known for their upscale and natural beauty products from around the world, have knocked it out of the park with this floral winner.

If you’re not familiar with the brand, Fresh was founded in 1991 by Lev Glazman and Alina Roytberg,  husband and wife immigrants from the former Soviet Union, with a vision of fusing innovative natural ingredients to create unique bath and body products. They became one of the first companies to pioneer the use of natural ingredients such as sugar, milk, soy and rice in modern-day beauty treatments based on age old practices. The brand began to create a buzz when they launched their iconic Oval Soaps, each personally hand-wrapped in ornate paper.

When Fresh appeared on Oprah’s “My Favorite Things” holiday show in 1999, the response was so overwhelming that fresh.com crashed shortly after.

While Fresh is best known for it’s bath and skin care products, they clearly got the formula right with Honeysuckle. It somehow manages to seize the luscious nectar scent of natural honeysuckle without turning it into something sickeningly sweet.

Most other honeysuckle scents I’ve tried  haven’t quite figured this out; they either only hint at the flower or they mixed it with something that destroys the happy, pretty nature of honeysuckle. Derek Lam’s Drunk on Youth and Victoria Secret’s Secret Charm made the mistake of marrying it with an apple which just doesn’t work for me, sorry.

I’m currently staying at a place in Santa Barbara, CA that allows me the unexpected pleasure of smelling this glorious scent on my morning strolls to Starbucks. I’m heading back to New York next week and will truly miss this intoxicating aroma I know I won’t be smelling again anytime soon. It’s even crossed my mind to snatch a few small blossoms for the memories. I know I shouldn’t…or should I? Alas my guilt will probably win out 🙂